What is your business? If you say "Shoes!" do you mean you want to manufacture shoes or do you want to set up a retail shop? These are two different industries and if you intend to do both you may want to do a search on each industry separtely. Some questions to ask:
Also, the industry you want might not exist. For example, if you are selling organic baby food, you might find industry trends for baby food but not for organics specifically. You may need to do a separate search on organic food trends.
Next, ask yourself...
Are you marketing this product or service to a particular region? Are you selling it online? Once you have an idea about that, it leads to some questions:
Since different regions have different demographics it leads to the next question...
Men, women, seniors, teenagers? Who do you think is going buy this product or service? Questions you might consider:
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